Marketing teams run campaigns with defined start and end points. A product launch, a seasonal promotion, a brand awareness campaign — each generates a shared Google Calendar full of production deadlines, review meetings, sign-off events, and go-live dates. When the campaign ends, that calendar needs to be cleared for the next one.
Marketing campaign calendars are often shared with a consistent group — creative team, agency contacts, media partners, brand managers — across multiple campaigns. Deleting and recreating the calendar between campaigns means re-sharing with everyone each time. Clearing the events while keeping the calendar is simpler and faster.
The calendar is ready for the next campaign immediately — same sharing, same team, clean slate.
Running overlapping campaigns? If a new campaign starts before the previous one is fully closed, be careful with your cut-off date. Set it to capture only the completed campaign's events, not the current one. Review the event count carefully before confirming.
If you need a record of past campaign timelines for reference or reporting, export the calendar as an ICS file before clearing. Store it in a shared drive folder alongside other campaign archive materials. This gives you a usable archive without cluttering the live campaign calendar.